Product placement

I have researched into were my magazine would be sold and were would be appropriate to advertise my magazine. I found that most large supermarkets now sell a range of magazines. This is because it is so easy and convenient for buyers and creates a wider market for an audience that wouldn’t otherwise have access to music magazines. I have also found that music magazines can be bought from large music stores such as HMV. This is a perfect place to sell the magazines as the people going into the store are likely to enjoy music and so are more likely to buy magazines as they are a more concentrate audience. This shows that there have been large developments as magazines used to be mainly sold at news agents but can now even be bought on the internet. As music magazines are now more readily available the audience for them has grown dramatically and so can be advertised and sold almost everywhere.

Below i have displayed some sales figures of music magazines to show the scal of which these magazines are being sold.

IPC is one of the leading magazine publishers in briatain at the moment and publish popular magazines such as NME. This menas that they are very good in their field and so would be perfect to publish my magazine. This would also be a good advertisment tool for the magazine as saying that this large company publish my magazine would attract potential buyers.