I have now analysed the answers from my focus group questionnaire so that i can use the information to create a product that my target market will want to buy.
4) The Majority of my target market said that they thought the main image should be the most important part of a magazine front cover however one person said that the title was the most important and so I will have to take this into account when creating my front cover.
5) Everyone that filled out my focus group questionnaire said that the most important part of the contents page was the page index and so I will have to make this very clear.
6) The majority of my target market said that the most important part of a double page spread is the image and interview and so I will have to make sure this stands out so that it will appeal to my target market.
I will use this information throughout the rest of this project to create a product that suits my target market well and would sell well.
Focus group questionnaire
Below is a focus group questionnaire that i have given to a small group that fit my target market. This is to get a better understanding of what my target market would want in an indie magazine.
1) What colours would you most like to see in the music magazine?
Orange/Red/Yellow
Blue/Red/Grey
Black/White
Blue/Yellow/Green
Other
2) Do you think the colours should be vibrant or more like pastel?
Vibrant
Pastel
A mixture
3) Do you think that the front page, main double page spread ands contents page should all have elements of one main story?
Yes
No
4) What do you think should be the most important part of the front cover?
5) What do you think should be the most important part of the contents page?
6) What do you think should be the most important part of a double page spread?
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